Starboard Automotive recently launched a series of animated TV spots that entertain consumers while urging them to make the smart choice of shopping at Steve Padgett's Danville Honda.
"Steve Padgett was looking for a clever way to inform folks about his Exclusive Lifetime Warranty on new and pre-owned vehicles." say Tim Good, President of Starboard Automotive. "A lifetime warranty is an amazing offer, but proved to be a difficult message to articulate in 15 or 30 seconds. So, we thought humor may be the most effective way to get the point across."
The spots feature Steve Padgett as bobble-head cartoon figure, warning viewers of the dangers of making a bad buying decision.
Steve Padgett adds, "The spots are so popular, that our customers are asking is they can get real bobblehead dolls. We're actually producing some for them, as we speak."
The spots can be viewed, here:
http://www.mydanvillehonda.com/media.htm |